Our mission is to make pet health sustainable through real foods and ingredients. In doing so, we inspire happier and healthier pets, living an eco-friendly lifestyle.
sustainable business practices
We're creating positive changes to the way we nourish our pets through
plant based ingredients
plastic free packaging
members of 1% for the planet
Feb. 2022 we launched our ocean-friendly dog supplements, and we're not stopping until our grooming supplies are also the best and most sustainable pet products.
plastic free by the end of 2022
We're aiming high and our team is going above and beyond to accomplish the following goals by 2023...
clean our oceans from 20,000 pounds of plastic
We've partnered with Empowered to remove one pound of plastic for every purchase
GET $10,000 donated to 1% for the planet
As members of 1% for the planet, we're committed to donating one percent of our revenue.
save 75 tons of fish + other marine species
One ton of algae oil saves the equivalent of 60 tons of fish, counteracting overfishing and by-catch
4,000 pets swapping their products for sustainable alternatives
We aim to provide planet-loving pet parents with a sustainable alternative to pet health.